You can think of this information as and object where the property is the key and the content is the value. Each tag should also have a content property which will be the information displayed in the link preview. Since I just wanted to get my link previews working I only used these four and a tag with a og:description attribute but if you click the link above you can see the full list including optional attributes and a WHOLE lot more. Now that we know what Open Graph is, I’d like to show you how I used it for my site and why I think it’s not yet working 100%.Īccording to the Open Graph Protocol there are four required properties that you need to place in tags in the section of each web page: With Meta Tags you can edit and experiment with your content then preview how your webpage will look on Google, Facebook, Twitter and more What are Meta Tags Meta tags are specific snippets of text and image content that provide a summary for a webpage. Social media can be a powerful tool you can use to take your website to a whole new level of customer engagement. I haven’t done a ton of research on this but wanted to leave it here for my future self. Meta Tags Meta Tags is a tool to debug and generate meta tag code for any website. Some of the most vital meta tags for SEO 1. Meta Tags Meta Tags is a tool to debug and generate meta tag code for any website. It turns out it’s also a very effective tool for SEO since search engine bots can read and interpret this data. That custom meta tag panel is for people who need to verify site ownership with Google or add some custom meta tags for Facebook or other social media. Most social media sites, looking at you twitter, use adhere to the Open Graph standard and take that information to create some sort of unique visual representation of the data they find. I stumbled upon Open Graph when trying to solve my social media link previews. ![]() Since content isn’t displayed by the browser and most users don’t dive into raw HTML, this is really only useful for bots that are reading your page. Not only will this help with your rankings in the search engines, but it is also a great way for your site to be found all over the World Wide Web.Open Graph is an internet protocol that was originally created by Facebook to standardize the use of metadata within a webpage to represent the content of a page.īasically what that means is in the section of your HTML document you can add certain tags to help communicate what your site is. This can include a description of your business, as well as a ‘link’ to your site. The most effectual way comes in the form of links.Ī link is when other websites list your site. It’s important to have an ongoing SEO campaign. Whether you want to be found locally, nationally, or both….SEO is the process by which it occurs. Optimization includes link management, social networking, meta tags, and text tweaking. Step 1: Go to metatags. On the other hand, Twitter cards help you add special Meta tags for Twitter. There are various tools that you can use to generate Social Media Meta Tags for your website, but in this section, we will be using Metatags.io for general websites to create and see the preview of our link and fix the same using correct meta tags. The former promotes integration between Facebook, Google, Linked In, and website URL. Your site needs to be optimized in a manner which allows the search engines (and your future customers) to know what your site is all about, and list you accordingly for the keywords related to your services or products. Social media Meta tags They consist of two tags Open Graph Meta tags and Twitter Cards. The key to effective SEO is using targeted keywords, customized to the services/products that you offer. Place the robots meta tag in the section of your webpage.![]() ![]() It is the process of optimizing your website for the search engines including Google, Yahoo, Bing, and just about every search engine known to man. As each social network site has its own social media tag, knowing exactly which one to include proved to be very confusing task. ![]() The most powerful and effective mechanism of increasing your online presence is known as SEO (search engine optimization). Obtaining new customers is not just about having a website, but getting your website found. Although I’m based in Columbus, I offer SEO services not just for local businesses in Columbus, but nationally as well.
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